What that will mean exactly in the case of the Daytona Beach Renaissance that will be located north of Seabreeze Boulevard is still under development. Renaissance hotels also weave in some of the familiar so the properties have the feel of the neighborhoods they're in. Renaissance is one of Marriott's luxury brands that prides itself on delivering the unexpected to hotel guests, and one of its slogans is "business unusual." The company boasts that its hotels are like snowflakes - no two are alike. There are several other major hotel projects in development or already under construction, including a new Hard Rock Hotel, Protogroup's massive condo hotel, a Courtyard by Marriott and a Lotus boutique hotel. The Renaissance is just the latest piece of good news for oceanfront hotel development in Daytona Beach. "We're trying to do something that embraces the culture of the community," Naran said. Premier Resorts & Management isn't asking for any government money, and it's not asking for the beach driving behind its hotel to be removed. The project is estimated to cost $35 million to $45 million. But first he needs to get a written agreement with the city and rezoning approved to accommodate his plans. Naran hopes to begin construction on the Daytona Beach Marriott Renaissance in April or May. There are eight Renaissance hotels in Florida, including two in Orlando, but this will be the first in Volusia County. Marriott has more than 160 of its Renaissance brand hotels scattered around the globe everywhere from Paris to Bali, Dubai to Atlanta. "You're going to see something here that doesn't exist yet in Daytona Beach," said Cobb Cole attorney Rob Merrell, who's representing Premier Resorts & Management on the project. "The whole idea is you've arrived and you're leaving the world behind." "This will be a different caliber hotel," Naran said. ![]() The force behind the cutting edge hotel, Premier Resorts & Management Chief Operating Officer Samir Naran, said it won't just be a place to sleep or hold a meeting. Those are the types of things that could fill a new Marriott Renaissance Hotel planned to open in two years on an oceanfront site about a half-mile north of the Ocean Center. A sunlit lobby with a wide open view of the beach, outdoor bar, pool deck and cabanas. Rooms and hallways peppered with artsy, chic decor that draws on vintage Daytona Beach images like ocean waves, motorcycle tire treads and sand-colored coquina rock. A section of wall that becomes a guestbook everyone can sign. A glass pool shaped like a giant martini glass with live performers splashing around inside. DAYTONA BEACH - Digital art that reacts to body movements.
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